BtoBet has strengthened its position in the African betting and gaming market, signing a supply agreement with Ngnatat Sarl Trading.

The Aspire Global sports betting brand secured the deal with the African gaming group via the latter’s partner STM Gaming, delivering online and retail solutions to Ngnatat’s Bet237 operator.

Provided services include both sportsbook and casino solutions, supporting Bet237’s commercial ambitions or providing a ‘diverse portfolio of offerings’ to Cameroonian bettors including traditional and virtual sports, live casino and igaming. 

Alessandro Pizzolotto, STM Gaming CEO and Co-Founder, said: “Strong GDP growth in sub-Saharan countries are underpinning the local iGaming industry’s growth forecast well above the global rate until 2025. 

“Even though the local landscape is historically dominated by retail betting and land-based casinos, mobile money has provided an entry point for online betting, with numerous operators seeking to capitalise the current digital shift. 

“Throughout the years BtoBet has proven itself as the leading sportsbook platform supplier for Africa, with its technologies meeting the local scenario’s requirements, which differ greatly from those of more mature markets.”

An additional caveat of the agreement will see Bet237 leverage BtoBet’s managed trading services for full trading and risk management solutions. 

Acquired by Aspire Global last year, BtoBet has maintained momentum on global growth, recording a revenue increase 44.2% to €8.3 million in the global gaming solution group’s full year results for 2021. 

The brand’s partnership with Bet237 is the latest in a series of operator integrations and market entries this year, following on from a deal with BoyleSports in the Netherlands and the acquisition of a Danish sportsbook licence.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, added: “BtoBet’s cutting-edge sportsbook platform, with its highly flexible approach, allows our partners to maintain an edge on the competition in the demanding African landscape. 

“Furthermore, our localised approach, whereby we tailor our solutions to reflect not only the technological differences differentiating one country from another but also from a content perspective, enables our partners to deliver a bet stimulating experience to their players, eventually leading to the brand’s greater market-share.”