BtoBet has extended the reach of its Neuron 3 sportsbook platform after signing a new native integration deal with Pariplay, making it available on the latter’s Fusion aggregation platform.

This deal, the two companies explained, will allow Pariplay’s partners to “gain access and hone their offering” with BtoBet’s sportsbook product through a single API integration.

Dima Reiderman, Chief Operating Officer at BtoBet, commented: “Through this single API integration, together with Pariplay we are able to deliver operators with the best possible experience for their players, whilst eliminating costly and time-consuming processes and ensuring effortless scaling.

“This solution ticks all the boxes and allows operators to deliver a world-class betting experience to complement their online casino offering or their current sports betting solution.

“Time and again we have heard operators’ issues relating to the increasingly complex nature of integrating a quality sportsbook solution. These concerns are further augmented for those operators lacking the technical depth to face off the several challenges and considerations that come part and parcel with such a project.

“Together with Pariplay we are in a position to state that these challenges have been dwindled significantly allowing operators to tap into our powerful and cutting-edge proprietary sportsbook solution in a very short time-to-market.”

Pariplay underlined that this integration will help address operators’ pain points associated with multiple platform integrations and time to market.

This, it noted, will help support online casino operators as they make their entry into the sports betting space “without the need on their part to invest heavily in the independent integration of a new sportsbook solution, resulting in reduced complexity, a rapid and scalable solution, and a superior sportsbook product”.

Enrico Bradamante, Chief Commercial Officer at Pariplay, added: “We are offering our partners a great opportunity to move more quickly than ever before in complementing their offering with a sportsbook product. BtoBet has built a deserved reputation as an industry leader and this simple, one-stop shop solution allows operators to utilize an outstanding sportsbook offering to get to market quickly and scale at speed.

“It is a simple, seamless process that takes all the pain of multiple integrations away from the shoulders of operators and we are delighted to be able to offer it to both existing and new partners.”