bwise Media has announced a new exclusive commercial partnership with AllFootball, one of the world’s most popular football media apps, covering sports entertainment and performance marketing sales representation in regulated markets across Asia as well as North and South America.

Under the agreement, bwise Media becomes AllFootball’s exclusive partner, giving operators direct access to a highly engaged global football audience through one of the sport’s most widely used mobile platforms.

AllFootball delivers live scores, match data, news and video content to millions of fans worldwide and has built particularly strong traction across Asia and the Americas. The app attracts users who follow both local leagues and the biggest international competitions, making it a natural environment for sports engagement and digital entertainment brands looking to connect with football fans at scale.

The partnership allows bwise Media to bring its full sports media and betting AdTech capabilities into the AllFootball ecosystem, combining premium football inventory with high-impact formats such as native placements, and interactive formats designed to maximise engagement.

“Direct partnerships with premium football platforms are at the heart of how we help brands grow,” said Christian Czerko, CEO of bwise Media. “AllFootball has a massive and highly engaged global audience, and this agreement allows us to unlock that reach for sports engagement and digital entertainment partners across some of the most important football markets in the world.”

With the 2026 FIFA World Cup approaching, interest in football content is expected to rise significantly across Asia and the Americas. bwise Media sees the AllFootball partnership as a strategic step in building early momentum ahead of the tournament, giving brands the opportunity to establish strong visibility and engagement well before global attention peaks.

The agreement further strengthens bwise Media’s position as a specialist partner for football-focused media distribution, adding AllFootball to a growing portfolio of exclusive publisher relationships. By working directly with leading football apps and platforms, bwise enables sports engagement and digital entertainment brands to reach fans in premium environments at moments of peak passion and attention.