ComeOn Group has reorganised its C-level leadership team, announcing the appointment of three new executives to lead its product, technology and performance marketing units. 

The B2C online gambling subsidiary of Cherry AB has promoted Gaming Director Cristiano Blanco to Chief Product Officer (CPO).

Blanco will be charged with directly overseeing the combination of product operations, product development & design, and roadmap management for ComeOn‘s multi-brand portfolio.

A further internal appointment sees Mikael Ångman, promoted from Director of Technology and Products to serve as ComeOn’s new Chief Information Officer (CIO). 

ComeOn stated that Ångman had proven his leadership qualities during his six-month stint as technology lead, developing the group new project roadmap to execute the delivery of ComeOn’s proprietary iGaming platform and systems.

The third C-level appointment will see Efi Peleg the former Director of Performance Marketing at William Hill join ComeOn executive leadership team.

An expert across all disciplines of igaming marketing, Peleg will be charged with reoptimising ComeOn’s marketing and acquisition channels including leading the strategic overhaul of  ComeOn’s own proprietary Affiliation platform.  

Peleg will join the ComeOn team at the beginning of next year and will be based in the group’s London office

ComeOn CEO Juergen Reutter cited the three executives as vital to the company executing its new product vision and growth strategy, implemented following a corporate reorganisation. 

“Our leadership team is now complete with both new and existing Executive team members, adding on to that we have our Hybrid Office approach that is pioneering and will set us apart making sure to keep and attract talent in our industry,” Reutter stated. 

ComeOn has a history of innovating in this exciting industry for more than 12 years and we have a solid growth strategy in place, in which Product, Tech, and Marketing play a key role. The recent launch of WeSpin is one of many examples where our organisation keeps innovating with Product, Tech and Marketing coming together and driving our differentiating edge.”