Danske Spil has confirmed the inbound appointment of Malene Mølgaard as the new managing director of the Lotteri Spil (lottery) unit.

The appointment sees the board of Danske Spil end its executive search to find a successor to Pernille Mehl, who ended her 7-year tenure as Chief Executive of Lotteri Spil last November.

A fresh appointment to the gambling sector, Mølgaard joins Danske Spil from Scandinavian insurance provider Tryg, where she formally led the firm’s commercial strategy and business development.

Updating stakeholders, the board of Danske Spil highlighted Mølgaard’s proven leadership experience, having delivered key commercial projects for Tryg to optimise the insurance group’s digital sales performance, CRM and sales support.

“I am very happy to be able to hire such a strong profile as Malene as director of Danske Lotteri Spil,” said Danske Spil CEO Nikolas Lyhne-Knudsen. “During her time at Tryg Forsikring, Malene has delivered great results in areas such as online and digitalisation, and is also an experienced and well-liked director with a great drive.”

Mølgaard will take up her new role no later than 1 May 2022.

“I look forward to being part of such an exciting company as Danske Spil, which plays an important role for the Danish cultural and association life,” said Mølgaard.

“I will therefore humbly approach the task and am proud to be involved in developing some of Denmark’s strongest brands and always ensure that they, both digitally and at Danske Spil’s many retailers, live up to customers’ rising expectations.”