A company transition can be fraught with numerous unforeseen difficulties. However, for DATA.BET, strict confidence is stressed that the possibilities are sure to be fruitful and endless.

The esports-focused company has progressed to introducing a comprehensive sportsbook solution, with a distinct target placed on both sports betting focused brands as well as online casino operators. 

With this in mind, Head of Sales, Otto Bonning, dives into the reasoning behind this latest move, shares his thoughts on goals for Latin America and further afield, explains how the group helps operators to increase players’ lifetime value and much more. 

SBC News: We have witnessed DATA.BET adapt from an esports-focused company to possessing a comprehensive sportsbook solution. How did this process progress from an internal perspective?

Otto Bonning: We have started to trade classic sports for a while before the official announcement – for some of our established partners in response to their requests, and this gave us the push to further develop our offering and make it available to the whole industry. 

However, we are best known for our industry leading esports offering – that’s where we really excelled from an early stage. Now it’s time to expand into classic sports as well and make sure we establish more official data partnerships to power our models.   

One will not be in the way of the other; this is the message and what’s happening as we speak. Operators still get the leading esports product, but can now marry that with a very, very competitive classic sports product all in one package if needed. 

SBCN: When you’re undertaking a process such as this, everyone would love for it to be smooth, but there’ll undoubtedly be challenges met along the way. What were some of the key ones you experienced and how did you get past those?

OB: When it comes to integrating new providers, certainly with the likes of Genius Sports and so forth, it has to fit our integration roadmap. We are only so many people, like everybody else, it always takes some time to get all the markets up, all the sports in line, and get everything right.

It needs to be going into our systems and models, and then we need to make sure that it’s incorporated into our iframe Single Page Application in a nice way. 

Luckily, our developers are extremely gifted people. Integrations have been quick, but these integrations are always in relation to the actual roadmap. 

It was that next thing in our journey as a company that we wanted to look at and really bridge the gap to improve our classic sports.

For us, it fitted in our roadmap pretty quickly and we are happy with the outcome. 

SBCN: This is a fiercely competitive landscape that we are discussing, why do you believe DATA.BET is unique within this space?

OB: Esports is where our differentiation is most obvious. Our coverage is on another level, and the volume of in-house content combined with official data creates one of the strongest portfolios in the industry.

Beyond esports, operators also gain access to our classic sports offering – all through a single integration. For those looking for a reliable product with genuine support, flexibility, and consistently strong performance, DATA.BET should be among the leading options to consider.

SBCN: There’s a FIFA World Cup on the horizon, which is a massive opportunity. If, for example, there’s an online casino operator thinking of adding sports, what would your advice be right now?

OB: I think it’s a great opportunity for a casino to add sports right now. The fact that we have the World Cup coming up, and as we have several integrations with data suppliers, the casino operator in this case would receive multiple propositions in one package – with our full risk management and trading support team behind them.

That’s the major benefit of choosing DATA.BET.

SBCN: Latin America has captured the imagination of many across the industry, what are your ambitions for this region?

OB: A big focus for myself and the team is Latin America. We have recently gone live with a new partnership in Brazil that we are very happy about – with Rei do Pitaco, one of the most innovative sports-tech platforms in the region. 

Latin America is very interesting, and I see a huge opportunity for our full sportsbook solution, to really help operators become successful, especially casino brands. We have the right coverage and can really tailor our product to meet their needs. 

For esports, we have the disciplines from the top preference countries such as Brazil – Counter Strike, League of Legends, Free Fire, and others.

Naturally, this is where we need to be knocking on the door and making sure we capitalize and help partners in Brazil, and Latin America with a quality product. We continuously research the market, pay close attention to their needs and pain points, and stay in close communication with local operators.

SBCN: Away from LatAm, where else is on the radar for DATA.BET through 2026?

OB: The door is always open to Asia. It’s just a territory that we haven’t fully explored, or haven’t really started with. We are improving our full sports solution, we are continuing being the leader in esports. and Asia is that next continent where we want to see growth from.

We have focused on Europe and LatAm, so Asia will naturally be the next step. This may be at the end of the year, leading into 2027, but the door is always open to any operators in Asia to give us a shout. 

SBCN: What is the key to operators increasing the lifetime value of players? How does DATA.BET help in this regard?

OB: From a product perspective, it’s having the core data and added products, such as widgets, bet builder and streaming services, added to that. You need to give players the full treatment.

For us as a supplier, our core strength lies within the trading capabilities. It’s important to have the data rights and correct partnership agreements to make sure that we have a stable product, making sure that the uptime is there so that all products within the sportsbook are seamless. 

You have to make sure that there’s no latency in streaming or with the odds feed to make sure that what you see as a player happening right in front of you corresponds correctly with the odds. They have to get the whole experience.

If there’s a 45 second delay in the streaming while you’re placing a bet, that’s not a good experience. It’s all about the user experience. 

SBCN: If we were to catch-up in 12 months, what major ambitions would you hope to have achieved?

OB: I would say that we have explored and gained some really key partnerships in Latin America. Not just Brazil, but Latin America as a whole. Having some key partnerships in more countries up and running would be fantastic.