Bet builders and pre-built special offers have been a mainstay of online sports betting for countless years, so it’s not too much of a surprise that B2B firms like DATA.BET are looking at ways to reshape the formula.

The company has just unveiled a new product, ‘Hot Bundles’, a data and stats-based mulit-bet feature which offers pre-built betting combinations, which can be consolidated into bet builders or used as single selections.

DATA.BET states that it wants to simplify the process for newcomer bettors, which it believes will improve stake volumes for operators and engagement for both operators and customers.

“Hot Bundles transforms how users approach express betting by showcasing the most
compelling combinations our data identifies,” said Rostyslav Likhtin, Head of Product at DATA.BET.

“By powering statistical analysis with intelligent curation, we’re helping partners capitalise on the higher margins while giving players the guidance they seek for more profitable wagers.

“We have an ambitious roadmap for the technical expansion of Hot Bundles to meet the demands of both our clients and their users.”

DATA.BET’s expansion into bet builders comes amid a widening of its sports betting offering, making the jump into offering more general sports betting solutions, having so far offered data feeds, esports products, and virtuals.

Earlier this year the company launched a sportsbook solution, sitting alongside its aforementioned portfolio The platform covers 50,000 events monthly, including 63 pre-match and 38 live sports.

“DATA.BET’s expansion in this direction results from the company’s technical capacity reaching a level where its technologies and tools designed initially for esports have been effectively applied and adapted to sports,” Yurii Berest, DATA.BET CEO, told SBC News in a recent interview.

The company’s move into bet builder-esque products makes a lot of sense, given the aforementioned popularity of these products across various markets. In the UK, for example, operators have cited bet builders as being a key feature, particularly for football bettors.