Real Luck Group has appointed David Conde as its new Head of Data, with responsibilities ranging across the firm’s operations, including its esports and sports betting Luckbox subsidiary.

Conde’s new position will see him oversee the group’s business intelligence efforts, in particular to optimise customer acquisition and retention campaigns, which Real Luck states is ‘on track to commence by the end of the year’.

The company has identified an objective to create a scalable business and become a ‘dominant player’ in the esports space, and Conte will assist the firm in driving revenues through’ increased conversion on acquisitions and higher customer retention levels’.

“At Luckbox, we are striving to offer players a 3.0 betting experience and having superior business intelligence is an important part of that, so we are delighted to have David on board with us,” said Thomas Rosander, CEO of Real Luck Group. 

“With sophisticated use of data and AI, we are able to offer each player a highly customised experience, so that everyone feels like a VIP.”

Prior to joining Real Luck Group and Luckbox, conde gained experience in the igaming space via positions at MoPlay and Gaming1, and also worked for telecommunications company Ericsson.

His appointment at the company comes as Real Luck builds on a ‘transformative period’ during the first half of 2021, with the intention of further transforming the Luckbox esports platform, its flagship subsidiary.

Conde remarked: “The use of data analytics solutions in the igaming industry is key for optimising the business. We have moved from an environment where a few traditional bookmakers dominated the sports betting and casino scene to a context where the number of competitors makes it impossible to participate without a data-driven approach. 

“Analytics modelling is key in all the areas of the business ranging from marketing, fraud to customer support and operations. Decisions must be made based on data and the fact that most of the events are tracked as data points is something that we should take advantage of. Last but not least, the fact of having so much information should be used to provide the best customer experience based on their preferences and behaviour.”