Delasport has secured entry into the UK betting and gaming market, achieving B2B licences for its sportsbook solution and other services. 

Lauding the British sector as the ‘largest igaming market in Europe’ and ‘one of the world’s most mature’, Delasport will launch its full range of products to UK operators. 

This will include its iframe and sportsbook, which covers over 125 sports, 10,000 pre-match events and 70,000 monthly live events across more than 3,000 markets as well as personalisation tools.

“Entering the UK market is the latest in a line of significant victories for our global expansion,” said Oren Cohen Shwartz, CEO of Delasport. “We have worked very hard to be able to participate in Europe’s most popular igaming industry, and we look forward to developing further in it.

“We are also eager to collaborate with both new and current partners to present our extensive portfolio to UK gamers who want the best. 

“In order to compete successfully in their market, boost acquisition conversion, and maximise player retention, operators need the greatest products and services available.” 

Personalisation tools included in Delasport’s offering includes geolocation content, favourites and a personal trader, which the firm has integrated with player engagement features such as multiplayer tournaments, missions and badges. 

By acquiring the B2B Remote Gambling Software Licence and Remote Betting Host Real Events Licence, Delasport has secured its seventh market launch in six months, following on from entry in the Netherlands, Sweden, Malta, Denmark, Mexico and Germany. 

“We are the only owners of all of our products’ intellectual property, which gives us control over the roadmap, and the freedom to respond to partner demands and changes in the market,” Schwartz continued.

“By using innovation to push the envelope, we can maximise the player experience through personalisation, content localisation, and unique betting. 

“Additionally, we spice up the player experience even more with a robust suite of cross-product player engagement tools including tournaments, missions, levels, badges, spin-to-win, and more. It’s time to grow.”