EPIC Global Solutionsproclaims 2025 as its most expansive year achieving milestone of its harm prevention programme, beyond what its founders envisioned in 2013.

Expanding its harm prevention practice beyond UK-shores, EPIC Global is now active in 30 jurisdictions, helping the safer gambling policy stakeholders in mature and emerging markets.

Its international expansion phase is underscored by EPIC Global forming 47 active relationships with partners spanning all key functions of gambling  as a high-risk sector.  

Reflecting on EPIC’s trajectory, CEO Paul Buck stated: “When we founded EPIC in 2013, we believed harm prevention needed to sit at the centre of gambling policy, not at the periphery. To see our work now embedded across 30 jurisdictions is a powerful sign that the industry is ready to place prevention on equal footing with regulation and commercial growth.”

North American expansion 

EPIC’s momentum has been particularly evident in North America, where it has established itself as a frontline responsible-gaming services provider to market leaders including FanDuel and BetMGM. Its training and consultancy programmes have supported more than 95,000 individuals across the continent, including 27,801 NCAA athletes and staff during the 2024/25 academic cycle. 

Meanwhile, the Know Your Play digital portal—developed with ROGA, Kindbridge and RGC—reached 68,435 US college students in just eight months, marking one of the largest youth-focused RG interventions in the region.

EPIC has also deepened its footprint in the daily fantasy sports category, designing tailored training modules for PrizePicks and Underdog. Its work played a central role in PrizePicks becoming the first DFS operator in North America to secure iCAP accreditation for responsible gaming.

Commenting on the market’s evolution, EPIC North America SVP Teresa Fiore said: “North America’s rapid expansion in sports betting brings extraordinary opportunity, but also new responsibility. Our work across the U.S. and Canada is centred on one principle: protecting people. By embedding lived experience, education, and behavioural insight into every partnership, we are helping teams, operators, and regulators create environments where individuals can thrive safely.”

Expanding UK reach & Euro bespoke programmes 

Beyond North America, EPIC continues to cement its leadership across the UK and Europe through renewed and expanded partnerships with major operators, sports leagues and integrity bodies.

Entain reinforced its long-term commitment by commissioning EPIC to deliver global staff training across multiple territories, achieving a 99% positive satisfaction rate. In the UK, Sky Bet and Flutter maintained EPIC as their core partner for staff RG training for an eighth consecutive year.

Meanwhile, EPIC played a central role in the launch of William Hill and the Scottish Professional Football League’s gambling-harm education programme, now active across all 42 Scottish clubs and delivering post-session awareness uplift of more than 93% among players.

In Greece, lottery and gaming technology giant INTRALOT elevated EPIC to review and enhance RG frameworks across its active markets, while newly formed FDJ United partnered with EPIC to design specialist training for customer-care teams to strengthen intervention protocols.

Across all territories, EPIC’s programmes engaged more than 109,000 people between September 2024 and August 2025. The reach spans professional athletes across Europe, North America and Australia; operator staff across 18 global gambling brands; youth and community groups; and tens of thousands of students engaged through NCAA partnerships and digital education portals.

This breadth reflects EPIC’s core philosophy that effective training must be grounded in lived experience, blending behavioural science with real-world narratives to shift culture, strengthen empathy and embed sustainable harm-prevention practices.

Beyond Training: 2026 Digital Innovation and R&D

EPIC’s expansion is increasingly driven by research, digital innovation and a dedicated R&D strategy designed to future-proof harm prevention. Among the organisation’s most significant advances is a pioneering PhD study examining gambling’s impact on women’s elite sport, presented at leading conferences in New York and Finland. EPIC has also developed a suite of multilingual eLearning modules for the European Athletes & Players Association (EAPA) as part of the continent-wide PROtect Integrity project, delivering specialist education in English, French, Spanish, Italian and Danish.

Further innovations include scenario-based digital learning tools designed to strengthen early-risk recognition, alongside scalable interactive learning platforms capable of delivering bespoke content across global markets.

On EPIC’s shift towards a research-led future, CEO Paul Buck added: “The future of harm prevention lies in evidence, technology and lived experience working in unison. Our investment in research and digital learning is not a side project—it is central to how prevention must evolve if we’re going to stay ahead of emerging risks in a globalised gambling market.”

As EPIC enters 2026, the organisation’s combination of global programme delivery, expanding R&D capability and lived-experience leadership signals a new era of harm-prevention strategy—one in which prevention, innovation and player protection are increasingly recognised as essential to the long-term sustainability of the gambling industry.