Pinnacle Solution, the B2B arm of sportsbook operator Pinnacle, has launched the latest addition to its esports product, the Esports Hub.

Designed specifically for esports fans, the Esports Hub delivers end users with the “best esports betting content available via a seamless UX and dark-themed aesthetic tailored to customer feedback”.

Live bettors will also benefit from the Esports Hub’s introduction of live streaming across all channels, as well as data-rich scoreboards which both educate betting decisions and bring the frantic nature of in-play esports action to life.

Providing a more engaging way of displaying Pinnacle Solution’s esports offering, it will give partners an additional tool to stand out from the crowd in the increasingly competitive B2C market.

Pinnacle believes that its 11 years’ experience of trading esports underpins what is an “authentic product proven to resonate with customers worldwide”.

From today, partners can integrate the Esports Hub either as an add-on to their existing sportsbook or as part of a fully-serviced, plug-and-play sports betting solution.

Paris Smith, CEO at Pinnacle, said: “With the unique position of being the only managed trading service with skin in the esports game, we know first-hand the challenges that operators face. The Esports Hub allows partners to leverage this know-how and deliver their esports customers with an award-winning product designed for their needs.

“Esports betting is a vertical in its own right, not an extension of the traditional sportsbook, and this B2B tool provides the community with a betting destination tailored to how they like to engage with esports, while also delivering operators new revenue streams and enhanced hold potential.”