Everton agree ‘highest ever’ front-of-shirt sponsorship via Stake.com deal
Premier League side Everton FC has secured its highest ever value front-of-shirt deal with Stake.com.
Labelled as the biggest main partner agreement in the club’s 144-year history, the deal will see the Stake.com brand featured on front of the men’s and women’s shirts, replacing last season’s sponsor Cazoo.
In addition, the casino and sports betting platform’s branding will be visible on screens and media backdrops at Goodison Park, Finch Farm and across the club’s digital platform.
“Stake.com is an ambitious organisation with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey,” noted Professor Denise Barrett-Baxendale, Chief Executive at Everton.
“My talented colleagues in our new revenue team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the club’s history – I’d like to congratulate them on this achievement and, on behalf of everyone at the club, express my gratitude to Stake.com for choosing Everton as a long-term partner.
“Finally, I am pleased to say that we have already been working together with Stake.com on some exciting activities and content for our local and international supporters and we look forward to sharing more detail on these plans soon.”
The new club-record agreement follows an expansion of Everton’s commercial team and a focus on delivering an uplift in revenue across all of the club’s commercial assets.
Established in 2017, Stake.com’s link-up with Everton continues the online casino brand’s expansion into the sporting world, which has seen it unveiled as the UFC’s Official Betting Partner in Latin America, Asia and Brazil.
Furthermore, the company has also signed ambassadorial deals with rapper and actor Drake, UFC Champion Israel Adesanya and Jose Aldo, as well as ex-Manchester City striker Sergio Aguero.
Akhil Sarin, Head of Acquisition for Stake.com, added: “We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over.
“Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio. It’s a huge honour for everyone at Stake.com to be joining the Everton family and playing our part in supporting the club in the transition to the new stadium.
“We look forward to celebrating this most exciting chapter in the club’s history with Evertonians everywhere.”