EveryMatrix has launched igaming operator winnmasters in the regulated Greek market, following the integration of the latter’s brands onto its platforms earlier this year.

The launch builds on a multi-year turnkey agreement signed between EveryMatrix and winnmasters earlier this year, prompting the aforementioned migration of the firm’s bands.

For winnmasters, entry into the Greek market represents a further expansion of its international commercial strategy, having established a presence in Romania, Cyprus and Malta.

The company is looking to launch its brand in other regulated markets within the next year, with a commercial focus on gaming technology and customer experience.

EveryMatrix’s support for the company includes its player account management (PAM) system and sportsbook, casino management and affiliate platforms.

“The launch of winmasters in Greece is a huge milestone worth celebrating,” said Ebbe Groes, Group CEO of EveryMatrix. “I’m beyond proud of how our teams handled this complex project. winnmasters is a top operator in regulated markets and it has been steadily growing over the years. 

“Their experienced team paired with our technology proved to be a winning match and we’re looking forward to being their partner for many years to come.”

For EveryMatrix, the deal and launch marks a strengthening of its position in the Greek market – where it holds a supplier licence – whilst also maintaining a presence in other European jurisdictions such as Russia, Latin America and the US, having established its ‘Miami hub’ in the latter prior to signing a North American-facing distribution deal with Kindred.