Zeturf Group has announced a deal to become an official partner of the Ligue 1 football club, FC Nantes.

The collaboration will see the firm’s sports betting brand, ZEbet, appear on Antoine Kombouaré‘s men’s shorts for the upcoming three seasons. 

In a release, FC Nantes said: “Aware of addressing all audiences, the many operations planned during the season will allow sharing joyful moments while transmitting the keys to responsible gaming.”

The new partners have also underlined their interest in promoting sports betting in an ‘original and recreational’ way through several activations.

Zeturf Group, which also owns the Zeturf horse racing betting platform, joins the club in the second-tier partnership level of Nantes’ portfolio just below kit supplier Macron and main shirt sponsor Synergie.

The top-flight club released a video in opening the partnership, which shows the players in their yellow and green home kit which holds the ZEbet logo.