Kambi Group Plc has been charged with bolstering the enlarged sportsbook capacity of a newly-formed FDJ United.

Announced this morning, FDJ United has signed an “expanded deal” to integrate Kambi’s Odds Feed+ solution across its sportsbook properties of Unibet, 32Red Sports and Parions Sports.

The upgrade will see FDJ United sportsbooks gain full access to Kambi’s extensive library of pre-match and live sports odds.Further benefits will see FDJ United enhance its in-house trading and pricing capabilities, using Kambi’s Odds Feed+ API to tailor its proprietary sportsbook framework. 

The integration is designed to support FDJ United’s multi-brand sportsbook status by enabling flexible, data-driven adjustments to local market offers and player engagement tools. 

The agreement marks a notable return for Unibet to Kambi’s technology systems. Founded in 2010, Kambi originally served as Kindred’s exclusive sportsbook platform provider for more than a decade. That partnership ended in 2022 when Kindred investors allowed Unibet to develop its own in-house sportsbook capabilities — a project now continued under FDJ United’s stewardship following its acquisition of Kindred €2.5bn completed in H1 2025. 

For FDJ United, the sportsbook overhaul could not be more timely. The group faces significant economic changes in its core markets of France, the Netherlands, and Sweden, where recent 2025 tax increases have squeezed operating margins and intensified competition

Leadership has therefore prioritised investment in sportsbook technology to regain market share, optimise trading performance, and strengthen its omni-channel offering in France through Parions Sports.

Nils Andén, Chief Online Betting & Gaming Officer at FDJ United, added: “Partnering with Kambi provides us with the flexibility and reliability to refine our proprietary sportsbook and achieve local relevance across markets. Odds Feed+ gives us the quality and scalability needed to deliver the best possible player experience while leveraging Kambi’s proven trading expertise.”

Kambi will continue to power FDJ United with its Turnkey Sportsbook in markets yet to transition, ensuring service continuity through the group’s ongoing platform migration.

The expanded deal comes at a crucial point in Kambi’s financial calendar. In its  recent Q3 2025 update, the Stockholm-listed supplier reported adjusted EBITDA of €9.4m, down 48% from €18.2m in 2024, while net profit for the period fell to €2.1m (2024 YTD: €10.4m).

Despite challenges, Kambi remains upbeat in its long-term outlook stating that the company’s tough 2026 cost revisions and renewed commercial focus have already yielded results through improved terms with existing partners and new long-term agreements such as FDJ United. The group maintains that it will reaffirm its status as the go-to sportsbook technology partner for gambling PLCs and tier-1 operators.

Werner Becher, CEO of Kambi Group, said the deal symbolises renewed trust and alignment between two long-standing partners: “As the sports betting landscape grows more complex, operators need dependable, flexible and data-rich feeds to maintain a competitive edge. FDJ United’s expanded engagement with Odds Feed+ reinforces our position as the trusted technology partner for the world’s leading sportsbook brands.”