Another day, another deal for FeedConstruct, as the sports data and streaming platform continues to carve out its name in football.

The Armenian company’s latest deal is with the Football Association of Wales (FAW). Like similar deals, it grants the firm exclusive global betting streaming and data rights.

Tournaments covered include the Novira Cymru Premier, the Genero Adran Premier and the Cymru North and South Leagues, the top-four leagues of the Welsh football pyramid.

The deal has been praised as a huge moment for the Welsh football system by the sport’s leadership, unlocking a range of new revenue streams via FeedConstruct’s network of operator betting partners.

“We are proud to be announcing this exciting partnership with FeedConstruct,” said Noel Mooney, CEO of the FAW. “This important media rights agreement represents a significant step forward for our domestic competitions. 

“We look forward to working together in partnership with FeedConstruct to grow global visibility and local engagement with our newly revamped Novira Cymru Leagues and the rapidly developing Genero Adran Premier across the coming years.”

As the sports data and streaming platform of Armenian betting tech firm SoftConstruct, FeedConstruct has been penning deals in football and basketball with particular enthusiasm this year.

The Welsh football deal follows partnerships with the Ukrainian Premier League, the Romanian FA Cup, and Nicaragua’s Liga Primera and Copa Premiera.

“Forging this strategic alliance with the Football Association of Wales is a key step in our mission to deliver diverse sports content to the global market,” said Narek Harutyunyan, Chief Executive Officer of FeedConstruct. 

“The Welsh domestic leagues represent a dynamic blend of historic footballing communities and rapidly emerging talent. 

“By securing these exclusive data and streaming rights, we are committed to elevating the visibility of Welsh football on the international stage while delivering top-tier and engaging solutions to our worldwide network of partners.”