Overcoming complexity remains the single biggest challenge facing iGaming operators today, according to Anastasia Shamrylo, Chief People Officer at Fidel Partners.

Speaking at the recent SBC Summit Lisbon, Shamrylo highlighted that many businesses in the iGaming and entertainment technology sectors struggle with fragmented solutions and disconnected service providers.

“Too often, companies are forced to piece together technology, marketing, and HR functions from separate vendors,” she explained. “If you want to grow in gaming, you need more than just one service. You need consistency, compliance, and of course, speed. That’s what Fidel Partners delivers – the infrastructure, the strategy, and the people you can scale with confidence.”

Fidel Partners differentiates itself in the market by offering an end-to-end compliant ecosystem designed to streamline operations and reduce the friction associated with multi-provider setups. The company positions itself as a partner that integrates the full spectrum of services, from technology and compliance to strategy and people development, under one roof.

Looking ahead, Shamrylo said Fidel Partners’ long-term vision is to become “the most efficient, tech-driven iGaming partner worldwide.” This vision centres on building a community where innovation finds scale, businesses find stability, and talent finds opportunity.

That focus on talent, she noted, begins within Fidel Partners itself. The company invests heavily in developing its people through mentorship, internal mobility, and leadership training.

“True leadership comes from within,” Shamrylo added, underscoring the company’s commitment to cultivating ambitious professionals who can grow alongside the business.

To hear more from Shamrylo and explore Fidel Partners’ plans for the future, watch the full interview in the video above.