Fitzdares will expand its reach within the affiliate space after launching its new affiliate partner program.

The program will be launched at the Fitzdares Club in Mayfair, where the operator has invited a small handful of affiliates to an exclusive event. The launch, Fitzdares said, has been timed to coincide with next week’s iGB Affiliate London and the ICE event at the ExCel.

William Woodhams, CEO at Fitzdares said: “We are over the moon to welcome our new partners to the Fitzdares Club on Tuesday.

“We want to give our marketing partners a truly authentic Club experience, as we aim to develop the most rewarding partner program across our global markets. We wanted to provide as much information as was commercially viable to our partners, helping to inform and direct future marketing campaigns.”

Fitzdares Partners will launch on the MyAffiliates tracking platform, allowing for deep player level and product reporting capabilities across sports and casino.

Tristan Wootton, Director of Growth at Fitzdares, commented: “Prior to the official launch, it was important that we took some time to understand how the increase in traffic and new customers would impact the wider business.

“Since inception, we have been known for exceptional standards in customer experience and loyalty. It was imperative that with a step change in customer acquisition, we were able to navigate those challenges and in-deed flourish as a result.”

To support the launch, the bookmaker has been working alongside TBD Media. Fitzdares explained that a key factor behind selecting TBD Media was the company’s “many years of affiliate marketing experience” across global markets.

Andy Scott, Co-Founder at TBD.Media, concluded: “We have been really impressed with the way the whole business has embraced the launch of this program. Most importantly, we have seen that their exceptional conversion and retention rates have been maintained with the significant shift in volume. We are really excited to be working with the brand and believe that this sentiment will be shared by their partners.”