FSB has completed its business transformation into a B2B only technology service provider, discontinuing the white label division of its business in doing so. 

The reorganisation process began three years ago when FSB received multi-million growth investment from private equity group Clairvest.

Issuing an update, the London-based sportsbook supplier stated that the evolution of its business comes at a time of ‘rapid growth’ for the company. 

FSB CEO, David McDowell, said: “The completion of our three year journey to become a pure B2B gaming technology and services provider truly heralds a new era for us at FSB.

“This transformation has been our end goal since we secured major investment from Clairvest in 2019 and over the last couple of years we’ve collaborated closely with our white label partners while they secured independent banking facilities, successfully obtained their own remote operating licences and ultimately transitioned to assume their own regulatory responsibilities.”

FSB’s three-year objective was achieved after independent British bookmaker JenningsBet became the last firm to exit the supplier’s licenced B2C white label business, enabling the firm to function solely as a B2B enterprise. 

Moving forward, FSB aims to capitalise on recent market launches and bolster its standing as an international B2B provider, having recently secured entry into the US betting space.

Additionally, the company has secured ‘multiple partnerships’ in the newly regulated Ontario igaming market – predicted by some to become one of North America’s most prominent sectors as well as a sportsbook tech agreement with the Hungarian National Lottery backed Slovakian operator SZRT Slovakia.