‘Game on’: Van Ermen targets fast US growth for FSB

“Despite the market maturing, it’s clear that some operators are still poorly serviced by their current suppliers, so as contract renewals come into play, it’s game on across the supplier sector.”

Strong words from FSB‘s Mike Van Ermen, hot off his recent promotion to Vice President of Business Development, North America.

He joined Bob Akeret, VP of Operations, to provide a ‘fresh perspective on US sports betting and igaming’ in the lead up to this week’s SBC Summit North America.

Read the interview in full by clicking HERE.

Van Ermen assumed the senior role from his previous position as Vice President of Pre-Sales, and will now lead the growing North American business development team from hubs in Nevada and New Jersey.

Joining FSB in December 2020, Van Ermen has played an integral role in the multi-award-winning suppliers gaining a foothold in the US market this year.

Previously serving in a number of key sportsbook and casino operational roles, Van Ermen has leveraged this experience at FSB to facilitate market entry in North America, secure new state partnerships and lead a number of ongoing opportunities in the US and Canada.

Van Ermen’s new remit will also include taking charge of sales strategy in the fast-paced North American market, harvesting new opportunities in the US and Canada, while supporting FSB’s fledgling business in Latin America.

He said of his promotion: “Working at FSB over the last year and watching the company grow fast has been exhilarating. I’m hugely looking forward to taking a leadership role and driving this talented sales team forward. 

“We have major plans in the region, and increasing investment into our dedicated North American team will advance as we continue to thrive into 2022.

“The reaction to our world-leading omnichannel sportsbook and comprehensive tech stack has been nothing short of amazing in North America this year. I feel immensely excited and passionate about the opportunity that awaits us in the region moving forward.”

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