Gamingtec: Stepping into the light to ‘conquer new markets’ in 2022
Having streamlined its operations as a B2B business, Gamingtec is set to target emerging opportunities in a range of international markets.
This is according to the firm’s Sales Manager and Commercial Director, Denis Wittebrood and Andrei Beu respectively, who spoke to SBC Media at ICE London 2022 last month.
Commenting on the company’s objectives for the remainder of 2022, Wittebrood emphasised an assertive growth strategy, which will see Gamingtec work to strengthen its foothold across two continents.
“We are stepping into the light to conquer new markets like Latin America and Africa,” he said. “We’ve been in business a long time, being a company of more than 150 people.
“It’s great to know that our platform is solid enough to actually make the next step and introduce ourselves to the Latin American market.”
As well as Latin America, Europe remains a key area of focus for Gamingtech, with the supplier maintaining offices in London and Kyiv, whilst also establishing a new headquarter in Georgia.
Key to Gamingtec’s transnational growth plans is the development and incorporation of a wide range of content, from developers such as Ruby Play and Big Gaming.
“We are integrating all sorts of content and this is part of our expansion plan,” Beu said. “Everyone has very interesting content, most of them are targeting various markets, they are localised and they are following certain cultures.
Central to this is the ability to leverage content that suits certain markets and user preferences, he continued, in order to function as an ‘all in one shop’ for clients.
“On one hand you have Europe, on the other other hand you have LatAm, Africa and Asia – it’s very different and you have to be prepared, so this strategy of adding content is very relevant to our expansion plans.”
As well as playing a role in coordinating Gamingtec’s expansion ambitions, Beu has been a key player in the firm’s transition to a ‘pure B2B’ enterprise, as it underwent a commercial refocus.
“This is something that the company has done before, obviously, but with me here we are trying to build up a team,” he explained.
“The main change is that we are bringing in more people with experience in this industry and mostly in B2B. Brand awareness and expansion are the two key words I would use to describe where the company is heading right now.”