Gaming Innovation Group (GIG) has moved to open itself up to more investment via a US listing, securing registration on the OTCQX Best Market, a New York-based exchange.

The move comes just over a year after GiG separated in two, with GiG Software carrying GiG’s torch as a sportsbook and iGaming solutions developer. Headquartered in Malta, the firm remains listed on the Nasdaq Stockholm.

The other half of the company, affiliate platform GiG Media, subsequently rebranded as Gentoo. With the duo having gone their separate ways, GiG Software is now looking to further establish itself in the international iGaming sector.

Part of this journey includes securing investment. The group has already gained confidence from shareholder support in Asia and Europe, it is now targeting a widening of its shareholder base in the US.

Given the growth of US betting since PASPA was repeated in 2018, it’s not a massive shock GiG sees prospects there. The betting industry now covers 39 states and gaming as a whole generated gross gaming revenue (GGR) of $15m in 2024 according to the American Gaming Association (AGA).

“Trading on the OTCQX marks an important milestone in GiG’s evolution, paving the way for access to a large and increasingly diverse US investor base,” said Richard Carter, GiG CEO.

“The addition of the OTCQX market will complement our existing market presence and help to broaden our investment exposure, enabling us to expand our reach and deepen our engagement with the US.”

Why OTC and why now?

Operated by the OTC Markets Group, OTCQX is a relatively small stock market in comparison to some of the bigger hitters out there – in North America, namely the $30trn market New York Stock Exchange and the $31trn US Nasdaq, also based in New York.

OTC Markets Group and its stock markets still play a role though. The group’s Q3 statements show 51.9% year-over-year growth in volume across its stock markets to $164.9bn with activity across North and South America, Europe, the Middle East and Africa. 2024.

While it may not open up the same investment opportunities as the NYSE and Nasdaq, OTCQX represents a foot in the door for GiG into the public markets of a country which, as explained above, is home to a burgeoning betting and gaming sector.

GiG’s Q2 2025 trading update saw a 27% year-over-year increase in revenue to €9.3m (Q2 2024: €7.3m), while EBITDA was flipped to €1m from a loss the year prior. The company has earmarked opportunities in Europe and Asia, such as a platform launch in the Philippines, as potential growth drivers moving forward.

The US is a difficult space for smaller-to-mid-sized operators, with the betting market dominated by FanDuel and DraftKings, although the iGaming scene is a little more diverse with BetMGM a notable player. The sweepstake casino space is an area that notably caught GiG’s interest at the start of this year, taking its SweepX product live at the start of this year.

Over 10 months since launching SweepX, it now seems that GiG’s focus on the US will be on investment rather than partnerships and product launches. The firm sees registration on OTC Markets’ highest volume market as presenting new liquidity and visibility opportunities, citing OTC Markets’ interdealer quotation system and media channels.

“As GiG continues to scale, this step highlights our commitment to delivering shareholder value alongside our strong growth trajectory,” Carter said.

“We are excited to offer US investors the opportunity to participate in our growth story and look forward to the commercial opportunities that trading on the OTCQX will bring.”