Golden Marix Group Inc (GMGI) has initiated a rebrand of its corporate identity to reflect its ownership of flagship pan-European betting group MeridianBet.

The firm announced a name change to ‘Meridian Holdings’ yesterday afternoon (26 February), alongside a reverse stock split of its common stock at a valuation of $0.00001 per share and a ratio of one-for-12.

A reverse stock split is when a listed company effectively mergers shares to create a smaller number of more valuable shares. In Meridian’s case, the firm is doing so to remain compliant with a Nasdaq listing rule.

Rule 5550(a)(2) requires companies to maintain a minimum closing bid price of at least $1 per share. If a company is unable to maintain this price for 30 consecutive business days it receives a deficiency notice.

In Meridian’s case, the company’s shares have not traded at over $1 since November 2025. As of the writing of this article, with the reverse stock split not yet implemented, the company’s shares stand at $0.51.

The number of outstanding shares of Meridian common stock will be reduced from 161,692,749 to 12,641,062 and the number of authorised shares of common stock will reduce from 30,000,000 shares to 25,000,000 shares.

By initiating the split, Meridian states that it hopes to raise the nominal price of its shares and help strengthen its overall positioning in capital markets. It has not publicly stated why it has changed its name at the same time.

Rich Christensen, CFO of GMGI, commented, “We believe that this Reverse Stock Split represents a strategic capital structure optimization that aligns GMGI with best practices for public companies as well as gaming industry standards.

“By consolidating our shares, we are bringing our capital structure in line with companies of our scale and revenue profile, while seeking to position GMGI to benefit from broader access to the capital markets, which our business fundamentals warrant.

“Furthermore, we expect that the Reverse Stock Split will address and satisfy the minimum bid requirements of Nasdaq, allowing our team to focus entirely on executing our growth strategy and delivering value to shareholders through our core gaming operations.”

GMGI took ownership of Meridianbet, the leading betting group in the Balkan markets of Serbia and Montenegro, in April 2024, completing its €300m acquisition.

Completing its first full year as the Nasdaq-listed owner of Meridianbet, GMGI anticipates declaring its first post-M&A profitable result, guiding net income in the range of +$500,000 — ahead of projections outlined in the deal prospectus.

As of November 2025, GMGI is seeking a new CEO to succeed Brian Goodman, with leadership currently overseen by Executive Chairman and President William Scott.

GMGI will publish its FY2025 accounts on 24 March 2026. Leadership will outline a new strategy and outlook for Meridianbet in its home markets of Serbia and Montenegro due to regulatory overhauls undertaken in 2026.