HappyHour.io the early stage igaming accelerator of former Gaming Innovation Group (GiG) Co-founder and Chief Executive Robin Reed has confirmed the appointment of Lauren Farrell as the venture’s first Chief Marketing Officer (CMO). 

Farrell joins HappyHour.io’s executive management team from Stockholm-listed online gambling group LeoVegas AB, where she previously served as a Commercial Strategy Director and as the former Marketing Director of its Royal Panda subsidiary.

HappyHour.io disclosed that Farrell would be tasked with providing strategic guidance for the accelerator’s investment in Xtended Gaming, a soon to be launched crypto and Web-3 igaming venture led by former GiG executive Giuseppe Bellomo.

“HappyHour.io has successfully launched and invested into several exciting portfolio companies, always with a focus on innovation and customer experience at heart,” Farrel said.

“It’s really exciting to be working on such a game-changing concept in the industry”

Established in 2021, following an initial investment of €2.5 million, HappyHour.io has grown its portfolio to service approximately €40 million of assets under management.

The Malta-based accelerator has taken early-stage investment in live games studio Livespins,  customised igaming delivery platform Flows.ai and streaming house Wedia.

Furthermore, HappyHour.io provides operational support for the challenger brands of mobile casino Kanuuna, VIP brand HighRoller and cryptocurrency casino MetaSpins.