HBA Media facilitates increased Royal Ascot exposure to all major continents

HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week.

Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters.

Host broadcaster ITV Racing is presenting the competition in a daily five-hour programme whilst Sky Sports Racing and Virgin Media will also service UK and Irish audiences.

NBC and Peacock are also on-site to broadcast to the US, as Racing.com will be transmitting from the course for Australia alongside Green Channel for Japan.

Henry Birtles, Chief Executive of HBA Media, said: “We are delighted with the international coverage secured for this most prestigious of race meetings. All eyes of the horse racing, lifestyle and news worlds are upon Royal Ascot and we look forward to delivering top-quality coverage for our global audiences.”

Additionally, other notable broadcasters providing content to further continents include; Nordic Entertainment, Eclat, Charlton TV, VStar+/ESPN, WedoTV and Racing.com, to name a few.

In the Caribbean, SportsMax is continuing to deliver its racing content whilst Sport24 promises to ensure the event is seen on airlines and ships across the map. Reuters and Transworld Sports will also once again distribute the full event to their networks of news outlets.

Alastair Warwick, Managing Director of Ascot Racecourse, added: “We are indebted to the work that HBA Media does to deliver truly global distribution for Royal Ascot and this year we are thrilled with the additional top-class production of the international broadcast package titled The Golden Hour.

“It is pleasing to see such widespread global interest in the Royal Meeting, which in turn also gives valuable exposure into new territories for our partners, suppliers and participants.”

Furthermore, in partnership with the media firm, Ascot Racecourse has commissioned a one-hour live production for the first time – The Golden Hour – which takes in ‘the best of the action’ both on and off the course on Gold Cup Day this Thursday.

Presented by Tom Stanley and Michelle Yu, the programme looks to celebrate the history and tradition of the occasion with an international focus to be showcased live across the world.

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