Ahead of the Dutch market opening on 1 October, Kambi Group has signed a multi-year partnership with BetEnt to support the launch of its BetCity.nl-branded online sportsbook.

Through the agreement, BetCity.nl will benefit from access to Kambi’s technology and sports betting offer, as well as its experience with compliance and sports integrity.  

Kristian Nylén, CEO of Kambi, said: “Kambi is delighted to have been selected as the exclusive online sportsbook provider to BetCity.nl and provide the support for them to launch on day one of the market opening. 

“The Netherlands will be extremely competitive but the combination of Kambi’s technology and  sports betting know-how with BetEnt’s sports-first strategy leaves the BetCity.nl sportsbook well  placed to succeed.” 

BetEnt was among the first companies to receive a licence from the Dutch gambling regulator, enabling the operator to offer online gambling across the newly-regulated market – joining  KOA sportsbook applicants of Toto NL, bet365 and LiveScore Media.   

“We are proud to partner with a world-renowned company like  Kambi which is widely regarded as one of the market’s best sportsbook providers,” added Melvin Bostelaar, CEO of BetEnt. 

“It is exciting to enter the regulated Dutch market with such a first-class partner who fully supports  and has an unrivalled track record in our values of compliance and sports integrity.”