Sportsbook provider Kambi Group will equip operator Superbet Group with its proprietary Odds Feed+ solution.

Through the partnership, Superbet will gain access to the full suite of Kambi’s traded odds and the ability to expand its odds package on demand for its Superbet and Napoleon brands across Europe and Latin America.

Odds Feed+ was launched in 2024 as Kambi’s premium odds feed product, with the goal of supplementing operators’ strategic expansion across sports betting markets. It includes both pre-match and in-play odds, in addition to a comprehensive player props library.

Werner Becher, CEO, Kambi Group, said: “We are delighted to welcome Superbet Group as our latest Odds Feed+ partner, which is a testament to the quality, choice and trust of our premium odds feed solution. 

“By combining market-leading pricing with the flexibility to expand across sports on demand, we can deliver an offering capable of meeting the needs of the industry’s leading operators. 

“This partnership reflects the strength of our trading technology and the trust Superbet Group has placed in Kambi to support their long-term growth.”

Superbet Group is a Romanian company established in 2008, and has since grown to become a major operator on the global sports betting and gaming scene, boasting a competitive online and retail betting offering.

A powerhouse in Central and Eastern Europe, the operator’s flagship Superbet brand has also built a significant presence in Brazil. Meanwhile, Napoleon Sports and Casino launched in Romania after Superbet acquired the Belgium brand back in 2021.

Commenting on how Kambi’s Odds Feed+ will boost these two household names, Luke Saunders, Director of Sports Partnerships at Superbet Group, added: “At Superbet, we evaluate every partnership from a customer-centric perspective, focusing on having the strongest and most diverse product portfolio in each market. 

“By partnering with Kambi and its Odd Feed+ product, we gain not only access to world-class pricing across a variety of sports but also the confidence that our offering gains even more quality and depth on the global stage.”