Kindred Group has lauded its Dutch licence approval from Kansspelautoriteit (KSA) – the Netherlands Gambling Authority – as an ‘important part’ of the firm’s strategy to operate in locally licensed markets.

As part of its gambling licence approval, Kindred will launch its flagship brand Unibet (Unibet.nl) into the Netherland’s regulated market.

Anne-Jaap Snijders, Chief Commercial Officer, Kindred Group, stated: “We are fully committed to establish Kindred’s role as a responsible, trustworthy and valuable gambling operator on the Dutch market through our flagship brand Unibet.

“Our corporate purpose to transform gambling by being a trusted source of entertainment that contributes positively to society sits at the heart of our ‘Unibet Impact’ programme which is solely dedicated to foster a safer and more responsible online gambling industry. 

“We want to convey entertainment to the Dutch society and are very keen on bringing the joy and excitement of sports to everyone.”

Kindred has received an approval from KSA to offer commercial online gambling and betting under the Dutch Remote Gambling Act. The licence grants Kindred Group permission to operate in the Dutch market with immediate effect.

“The Netherlands is a large and important European market and one that we look forward to operating in with a local licence,” added Henrik Tjärnström, CEO of Kindred Group. 

“We have been advocating local licence schemes for the past decade, and are thrilled that our newly awarded licence in the Netherlands will allow us to deepen and develop our involvement in the Dutch society, as well as actively contribute to a fair and sustainable gambling market. 

“As part of our long-term ambitions and strategy, we are eager to provide a safe, secure and entertaining gambling experience for Dutch customers.”