Svenska Spel honoured for ‘most complete work’ in Employer Branding

Svenska Spel has been named one of Sweden’s top employers at the Magnet Awards, securing Gold in the Grand Prix category for Employer Branding.

In particular, the state-backed sports betting and casino gaming operator was praised for having conducted ‘the most complete work’ on employer branding.

The firm has attributed its success in the category to how it ‘highlights its employees in various contexts’, both via its own internal channels and with external partners such as Tjejer Kodar, whilst positioning itself as a major employer in the technology space. 

Of note, Svenska Spel adopted a hybrid solution to its working practices as a result of the COVID-19 pandemic, offering its employees the opportunity to work from home with the added option of ‘home office allowance’ of SEK 5,000 (€471). 

Additional strategic decisions with regards to employment saw investment in offices, the hiring of a health coach, introduction of a personal pot of SEK 10,000 (€972) per employee per year and the adoption of a statement – ‘with us we do the job where it suits best’.

“We are of course very proud of the price. Above all, it is thanks to all our colleagues who in different ways share their everyday work and what it is like to work with us,” said Joakim Karlsson, Head of Talent Acquisition at Svenska Spel.

“The fact that we are chosen as the winner means that the jury values ​​long-termism and a clear strategy for Employer Branding. We have worked purposefully and believed in what we do all the way. Taking home the Grand Prix makes us even more motivated to continue developing that work.”

The Magnet Awards is a business competition in Sweden with a focus on employment, aiming to ‘pay tribute to employers who make a difference’.

There are seven categories – Attraction, People Tech, Diversity & Inclusion, Culture & Commitment, International Class, Open Class and Grand Prix – with gold, silver and bronze certifications awarded.

Svenska Spel’s full-year results published earlier this year saw the company register corporate revenues of SEK 8.14 billion (€780m) up 6% on FY2020’s corresponding results of SEK 7.67 billion, whilst paying a dividend of SEK 2.9 billion (€275m) to the Swedish government.

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