Kwiff has entered into a new partnership with BannerNow, leveraging the company’s advertising programme with the aim of strengthening its content production.

By utilising BannerNow’s tool, kwiff intends to develop highly personalised and ‘timely’ content for its customers, with the solution functioning as a canvas for ad creation. 

Additionally, BannerNow will offer its Decision tree module to promote any developed content to the right target audience, based on past player behaviour and localisation. 

BannerNow CMO Kate Casian remarked: “Our solution empowers clients to deliver highly personalised content which has significant impact on increasing engagement and retention results. Working with kwiff has been very straightforward owing to its proprietary tech and we’re expecting great things from the partnership.”

Kwiff believes that its data proficiency will collaborate well with BannerNow’s display experience, with the duo outlining goals of strengthening engagement levels and leveraging on-site advertising space to promote the former’s safer gambling messaging. 

The agreement is kwiff’s second major advertising deal of late, with the firm having leveraged Sportradar’s ad:s solution since October. Issuing an update on its operations last month, kwiff detailed that it had partnered with the Swiss data and technology company in order to improve the player experience using ad:s.

Charles Lee, kwiff CEO, commented: “Joining forces with BannerNow lets us serve our users with the most engaging content at the ideal time. It also heightens our ability to strike a balance between elevating commercial incentives and, uniquely, using this tool to deliver player protection advice via the same method when a user might need it most.

“New iterations will be rolled out as the relationship develops which will help us to continue to create an unrivalled player experience.”