LiveScore Group is teaming up with Enteractive to boost player reactivation across its LiveScore Bet and Virgin Bet brands. 

Enteractive will now work with the two sportsbooks to run projects that encourage new customers who have signed up, but haven’t yet deposited money, to start playing. 

The partnership will also see the creation of campaigns to bring back players who have been inactive for a while.

Enteractive’s COO, Pedram Padidar, said: “Effective reactivation isn’t just about re-contacting players, it’s about knowing when and how to engage in ways that feel relevant and personal.”

The new deal with the Malta-headquartered platform will also place great focus on personalised player engagement.

“That’s where we can add real value,” the COO explained. “Our role will be to complement their CRM strategy with a more personal approach, helping to reconnect with players in a way that puts the user experience first.”

Enteractive cited its experience in player conversion, labelling it crucial to growth. It also described how it will be using its (Re)Activation Cloud platform combined with global native-speaking agents. 

The firm explained that these agents connect with players through genuine human conversations with the aim of delivering more relevant and timely experiences that resonate better with players.

Dominic Vye, Director at LiveScore Bet and Virgin Bet, added: “Partnering with Enteractive allows us to broaden our service offerings and engage our audience in new and exciting ways. 

“Enteractive’s personalised approach to player engagement stands out in its ability to deliver real impact. This one-on-one approach will help us re-engage audience segments which we’ve found respond better to the more personal touch.”

Enteractive’s approach to player retention focuses on leveraging the power of real, human connection, putting this at the forefront of its strategies and solutions.

In recent weeks, Mikael Hansson, Co-Founder and CEO of Enteractive, spoke to SBC News about why one-to-one, human-led engagement is not just surviving but thriving in today’s tech-driven iGaming industry. 

He said: “While player preferences may vary from market to market, the desire for personal connection is universal. Our model is rooted in genuine, one-on-one conversations, guided by native-speaking agents who understand not just the language, but the cultural nuances that build trust.

“Whether we’re reactivating players in the UK, Spain, or Peru, our approach adapts to regional sensitivities while staying true to the core principle of real, human engagement.”