Mounting financial pressure across the global betting sector is forcing operators to rethink how they approach sportsbook engagement, retention and revenue generation. 

For Logifuture, the answer lies in continuous engagement. Through products such as Zoom Sports, Simulate and Swipe Games, the supplier is positioning always-on betting content, instant wagering experiences and low-friction casino engagement as core tools for modern sportsbook growth. 

Niccolo Cassettari CBDO at Logifuture discusses the growing importance of diversification, the evolution of bettor behaviour and why operators are increasingly prioritising products that keep users active regardless of whether live sport is taking place.

SBC News: Given the significant financial pressures currently affecting the industry, to what extent has product diversification become a strategic priority?

Niccolo Cassettari: It’s no longer optional. Operators are facing a tougher environment, rising taxes, tightening regulation, higher acquisition costs. The easy growth phase is behind us. Diversification is how you protect margins while still growing top-line revenue. The smarter operators are asking: how do I get more value from the players I already have, without adding friction to the core experience?

SBC News: As operators seek to scale efficiently, how important is it to offer a comprehensive portfolio that extends beyond traditional sports betting?

Cassettari: Critical, especially when tier one event schedules are thin. There are hours in the day, and off-season periods, where the sportsbook goes quiet. A well-built complementary product suite doesn’t just fill the gap; it creates betting moments that wouldn’t exist otherwise. 

The key is that these products have to feel native to the sportsbook experience, not bolted on. That’s the difference between a vendor and a strategic partner: one adds products to a shelf, the other builds around how an operator actually runs their sportsbook.

SBC News: As you expand your virtual product portfolio, how confident are you in its adoption and long-term appeal among customers?

Cassettari: Very confident, and the numbers back it up. Zoom Sports is live across 25+ African markets and consistently delivering up to 20–30% turnover uplift. That’s not a trial result, that’s embedded into how operators run their sportsbooks day-to-day. The appeal is durable because it’s built around what sportsbook users already want: 24/7 live betting content, familiar markets, their favourite teams and leagues.

SBC News: To what extent is this growth driven by the need to create new revenue streams and business opportunities?

Cassettari: Largely, yes. Each product in our suite was built around a specific gap in the betting journey. Zoom Sports targets off-peak periods. 

Simulate is for the bettor who doesn’t want to wait for a real match, or wants something quick and engaging between live events. Swipe Games opens up casino for sportsbook users who’d otherwise never go near it. 

They’re complementary plays, not competing ones. And when you look at them together, turnover uplift from Zoom, GGR lift from Simulate, casino conversion from Swipe Games, the combined impact on overall sportsbook performance is meaningful. 

That’s what operators are increasingly asking for: not individual products, but a suite that moves the whole business forward.

SBC News: What key factors differentiate this product from traditional live sports betting?

Cassettari: Availability and consistency. Tier 2, 3, and 4 matches get cancelled or come with unreliable data. Our products don’t. Zoom Sports delivers full 90-minute matches, and 10-minute turbo versions, 24 hours a day, every day of the year. 

Same market depth as real events, same bet types sportsbook users know. No learning curve. It’s familiar, but always on.

SBC News: What will ultimately drive user engagement and retention?

Cassettari: Relevance and immediacy. What keeps users coming back is a product that fits their existing betting behaviour. not one that asks them to change it. Simulate resolves a bet in seconds. Zoom keeps the live section active at 3am. 

Swipe Games gives a sportsbook user a one-minute casino experience without pulling them off their journey. Engagement follows when the product respects how users already behave.

SBC News: What technologies or methodologies underpin the replication of real-world football within a virtual environment?

Cassettari: Our RNG engine is built to replicate real statistical distributions, not just randomise outcomes. We model team strength assessments, goal expectancy analysis, match dynamics, in-play momentum shifts, and market movements the way a real match unfolds. The result feels analytically credible to a sportsbook user. They’re engaging with a statistically coherent match, one that respects their knowledge of the game rather than replacing it with pure chance.

SBC News: To what extent does this product bridge the gap between fantasy sports and real-world betting experiences?

Cassettari: Significantly, especially with Simulate. You’re betting on real teams, real competitions, real markets, but the outcome is instant. It carries the emotional weight of real-event betting with the immediacy of an instant game. 

It’s not fantasy sports, the stakes and markets are real. And it’s not a traditional virtual, because you’re still betting on Manchester City vs Liverpool, not Team A vs Team B. That’s a meaningful difference.

SBC News: How would you describe Logifuture’s product suite to someone encountering it for the first time?

Cassettari: Three products, one purpose: make every minute of the sportsbook count.

Zoom Sports — up to 20–30% sportsbook turnover increase
Full 90-minute virtual football and tennis matches running around the clock, with a 10-minute turbo format for operators who want the action tighter. Same market depth as real events. For users, it feels like the real thing. For operators, it’s what keeps the live section alive when real sport goes dark.

Simulate — up to 5% sportsbook turnover increase
Bet on real teams, real leagues, real markets — get your result in seconds. It takes the structure of a real sportsbook wager and removes the wait. With turbo mode and skip-to-result, it’s built for the bettor who wants the experience without the 90-minute commitment.

Swipe Games — up to 10–15% casino GGR increase
Lightweight, mobile-first HTML5 casino games designed for sportsbook users who’ve never opened the casino tab. One swipe in, one swipe out. No complex mechanics, no disruption to the betting journey. A clean, low-friction way for operators to grow casino from their existing base. 

Together, they represent a single coherent strategy: protect off-peak revenue, add instant betting moments, and open casino to an audience that was always there but never converted. For an operator, that’s not three separate integrations, it’s one strategic partnership.

SBC News: Which markets are you most focused on, and what makes them the right fit for these products?

Cassettari: Three regions stand out right now.

Africa is our most established market, Zoom Sports is live in 25+ countries. It’s a mobile-first, high-engagement environment with a strong sportsbook culture and real demand for content that runs when tier one fixtures don’t. In many of these markets, Zoom isn’t an add-on, it’s a core part of how the sportsbook operates.

Latin America is a fast-growing priority. Young, mobile-driven user base, strong sports culture, and regulatory frameworks opening up across multiple countries. Simulate and Swipe Games are well-suited here, the appetite for instant, engaging betting formats is real, and the casino cross-sell opportunity from sportsbook users is largely untapped.

Italy is where Simulate and Swipe Games are launching in June. A mature, regulated market with sophisticated bettors who know their sport. Simulate fits naturally, real teams, real markets, instant results. And Swipe Games is a measured entry point for sportsbook users who haven’t yet engaged with casino. Both products are fully certified and ready to go.

SBC News: Could this product represent a shift toward more immediate, on-demand betting experiences?

Cassettari: Yes, but it goes beyond just speed. What bettors increasingly expect is that action is there when they arrive, not something they have to wait for. Simulate delivers that instantly. But Zoom Sports addresses something equally important: the confidence that the live section is always active. Operators tell us users return more often because they know something is always on.

That habitual return, built on always-available content, is what drives long-term retention in a way that event-driven products simply can’t replicate.

SBC News: How do you see evolving bettor behaviour shaping the next generation of sportsbook products?

Cassettari: Bettors are increasingly comparing their sportsbook to every other entertainment product they use, and those products never make them wait or go quiet. 

The operators building for this shift are thinking about continuous engagement, not just event-driven peaks. The sportsbook of tomorrow isn’t just a place to bet on matches, it’s a platform where something relevant is always happening. 

The gap between operators who deliver that and those who don’t is only going to grow. Our role is to help operators be on the right side of that gap, with products that are already proven, already certified, and built specifically for how their users actually bet.