The Netherlands Online Gambling Association (NOGA) has added online casino operator Bayton as its latest member, as the organisation seeks to provide representation for the burgeoning Dutch web-based gaming market. 

Welcoming Bayton to its ranks, the NOGA has identified a ‘paramount’ need for Dutch online gambling stakeholders to take on a unified approach in order to promote consumer protection, responsible gambling and a level playing field.

Gregory Bettridge, Director of Bayton Ltd, said: “We are excited to join NOGA as it provides an opportunity for those in the Dutch market to have a voice and hopefully facilitate a positive change in the perception of gaming. 

“Our primary focus is the customer, and to help them play responsibly ensures that their experience is enjoyable and sustainable. 

“By collaborating with other well-known operators and having open dialogue with regulators, we can improve systems for responsible gaming and coordinate our efforts to better prevent fraud and money laundering.”

The NOGA aims to represent the ‘large majority’ of operators in the regulated Dutch online market as more and more companies apply for licences under the KOA Act regulatory regime, whilst others have outlined expansion into the Netherlands as a key goal.

Promotion of responsible gambling to its members has been one of the focal points of the NOGA’s strategy in recent months, with the organisation having adopted a new slogan – ‘Avoid Regrets, Stop in Time 18+’ – in November of last year. 

A statement on Bayton’s new membership read: “We are delighted that Bayton has now joined the ever widening NOGA family. Bayton is the company behind some very well-known and popular online casinos and with their expertise and input NOGA can add yet even more international experience to the betterment of the Dutch market. 

“NOGA sees Bayton’s decision to join as a sign that indeed the industry is moving more and more towards full cooperation. We look forward to closely working together with them to the greater good of the Dutch gambling market.”