Sportradar secures distribution of Turkish basketball betting content
Sportradar has signed a multi-year agreement with the Turkish Basketball Federation (TBF), covering the delivery of data and betting video content.
Marking the sportstech firm’s ‘first significant partnership’ in Turkish basketball, the deal will see Sportradar’s data collection tools, Universal Fraud Detection System (UFDS) integrity service and Synergy Automated Camera System integrated across the federation.
This will include the installation of Sportradar’s synergy cameras across several TBF leagues across 27 venues throughout Turkey, which will use motion-based AI video capture technology to produce betting content and data, distributed domestically and internationally.
Jan Pommer, Head of Sport Content and Partnerships, EMEA for Sportradar, said: “We are delighted to partner with the TBF to deliver advanced data, analytics and technology solutions to further grow the sport of basketball in Turkey and drive new commercial opportunities by introducing Turkish basketball to a broader and more international audience.”
The deal is Sportradar’s first partnership with a sports organisation since May, when the Nasdaq-listed company deals with the Dutch Haarlem Baseball Week (HRH) and England and Wales Cricket Board (ECB).
In the meantime, however, an agreement was signed last month with French lottery operator Française des Jeux’s (FDJ) ParionsSport en ligne sportsbook brand.
Under the terms of the TBF collaboration, Sportradar’s operations will cover the first-tier Turkish Basketball Super League (BSL), second-tier Turkish Basketball First League (TBL) and all cup competitions.
This will include international rights to BSL and TBL games and cup competitions from the 2022/23 season, and domestic rights from the 2024/25 season.
Hidayet Türkoğlu, TBF CEO, remarked: “Today, it’s quite important and necessary to take advantage of technology in sports. By signing this agreement with Sportradar, we will have the opportunity to follow the developmental process of our teams and players by using the features of cutting-edge technology.
“We believe that our partnership with Sportradar will have a great impact on Turkish basketball. This agreement will move Turkish basketball one step forward in accordance with Turkish Basketball Federation’s aims and vision. I would like to thank everyone who contributed to signing our agreement with Sportradar.”