Sports betting data specialist Oddin.gg has hired a new sales lead as the company embarks on a North American push.

The Prague-headquartered company has tasked Todd McCully with overseeing its global partnership strategy as new Head of Sales.

McCully’s remit will involve working with operators and platform providers as it moves to launch its esports betting product across more jurisdictions.

As it stands, Oddin.gg has seven licences across North America and has ambitions to take its platform live in even more states – the US now hosting over 40 state betting and gaming markets.

“Todd’s appointment to Head of Sales is a significant step forward for our commercial strategy,” said Marek Suchar, Co-Founder and Managing Director at Oddin.gg.

“His experience building partnerships across multiple jurisdictions, combined with his deep understanding of what operators need in regulated environments, makes him the right leader for this role. 

“As esports betting matures globally and more markets open up, having someone with Todd’s track record will be crucial in helping our partners capitalize on the opportunities ahead.”

Prior to joining Oddin.gg, McCully worked with Sportradar, the sportstech and data company, where he was Head of Sales for APAC. He has also worked as an independent consultant, with a focus on partnership building in APAC, the UK and Australia, and driving regional expansions.

His addition to the Oddin.gg team follows the hiring of former senior Entain executive Martin Lycka as Vice President of Institutional Affairs at the B2B firm, part of its wider push in the US betting and gaming markets.

“Todd’s appointment to Head of Sales is a significant step forward for our commercial strategy,” said Marek Suchar, Co-Founder and Managing Director at Oddin.gg.

“His experience building partnerships across multiple jurisdictions, combined with his deep understanding of what operators need in regulated environments, makes him the right leader for this role. 

“As esports betting matures globally and more markets open up, having someone with Todd’s track record will be crucial in helping our partners capitalize on the opportunities ahead.”