As bettors demand a more interactive experience, more and more sportsbooks are adding live streaming to their offering – but this doesn’t come without its own set of challenges, nanocosmos CEO Oliver Lietz told SBC.

Lietz began by looking at some of the most significant challenges that betting operators face now that the online space is continuing to grow.

“The most significant challenge has been the continued dominance and growth of mobile live gaming via browsers,” he said. “Playing requires interaction, while interaction with a live dealer in real-time is only possible with ultra-low latency live video streaming. This has presented challenges for operators of live events, games, sports betting and auctions, to ensure a seamless user experience when players are on the move.

“Any changes to network and bandwidth – like 3G to 5G to 4G to bad WiFi – can interrupt or even cut gameplay. Data metrics and analytics are also important business requirements to get insights in your quality of service around the globe.

“We also see more and more requirements to keep content protected and safe from misuse. Security and privacy concerns are rising for many business applications.These challenges have been met with the rise of new, innovative technologies we provide.”

The nanocosmos CEO shared that the company will be introducing the new generation of its live streaming platform, nanoStream Cloud Release 2022, at ICE next week. This new platform, he explained, will help ease operators’ concerns when it comes to latency and stability of live content.

Lietz added: “The new nanoStream Cloud platform and the included nanoPlayer are ground-breaking advancements to immersive applications with interactions in realtime. The new features will ensure lowest latency and highest stability of your live content, with sub-second latency glass-to-glass, this means from the camera to the player.

“Our technology automatically adapts to the device and network, to ensure a high quality of service and quality of experience even in bad network conditions.

“Successful interactive live streaming is a combined effort making sure that each component works well together such as camera, ingest, player, delivery around the world, latency etc. plus data insight and metrics to understand how the stream that is provided offers the right quality to the right targets.”

Watch the full interview HERE