Parimatch Tech has renewed its partnership for Team Spirit and by extension its esports focus for 2022, under the terms of a new contract covering the coming 12 months.
The extended deal will see the duo collaborate on a joint merch line as well as continue to work on content creation for esports fans, whilst also featuring a sponsorship caveat.
As a result, Team Spirit will continue to wear Parimatch branded jerseys, with the Ukraine-based sports betting operator’s logo featuring on the front and sleeve’s of the organisation’s Dota 2 and CS;GO team shirts.
“It is a genuine partnership,” stated Stepan Shulga, Head of Esports at Parimatch Tech. “We started working even before the legendary roster appeared, even when Dota 2 as a whole was not a priority for “dragons.”
Lauding Team Spirit as an ‘undisputed leader’ in global esports, Parimatch has reiterated its commitment to the scene and highlighted the value of the esports betting market. Notably, the firm took four million bets on Team Spirit via its platform over the past year.
The partners have been collaborating since the summer of 2018, during which time Parimatch rebranded as Parimatch Tech and Team Spirit has won several tournaments, most recently The International 10.
Nikita Chukalin, CEO of Team Spirit, said: “The victory at the most prestigious esports tournament in the world opens a new page in the organisation’s history for Team Spirit. Glad we are part of this story.
“We are glad to announce the continuation of cooperation with the Parimatch brand. We carefully select companies and brands for potential collaboration. Parimatch has established itself as a reliable betting brand that focuses on esports and its development over so many years on the market.”
Outside of esports, Parimatch has further expanded its presence in the traditional sporting sector, most recently striking an agreement with Ukrainian professional boxer and heavyweight champion Oleksandyr Usyk.
Meanwhile, the Kyiv-based firm has secured a number of football deals, notably maintaining partnerships with Chelsea and Juventus, as well as Aston Villa, Brighton and Hove Albion, Everton, Leicester City and Southampton.
Chukalin added: “Moreover, we are delighted that the Parimatch brand strives to enter into partnerships with the best in their sports. It is a pride for us to be on a par with such giants of world sports as Chelsea and Juventus.
“We much appreciate our partner’s interest in the growth of our brand and a concern for the promotion of Team Spirit both in the regional and international arena. This is a rare quality on the market today. Thanks to the Parimatch brand for this approach.”