ParlayBay and Decimal Data Services (DDS) have entered into a commercial agreement, which will see the supply of cricket and kabaddi data.

The deal will enable ParlayBay, a sports betting games provider, to leverage statistics and data from the two sports to support development of ‘exciting and realistic games’ for its clients. 

Games produced using the data will include features such as cash-out, leaderboards, social engagement tools and intuitive user interfaces, the latter designed to appeal to a broad playerbase. 

Patrick Nordwall, ParlayBay CEO, said: “Our games have been created with sports fanatics in mind and good data feeds are just as important to them as a great user experience.

“We are looking forward to seeing where this partnership takes us and how we can grow our businesses together in the coming months.”

The agreement is ParlayBay’s third of this month, following on from deals signed with INDIBET and GRID Esports, with the former involving the launch of cricket and kabaddi for the Indian betting market. 

Meanwhile, for DDS the partnership represents a further expansion of its commercial operations, providing event and pricing data to operators, media outlets and content providers. 

The company’s cricket feeds in particular are built incorporating proprietary animations and algorithms to create an in-house range of virtual betting games. 

“We are very excited to team up with ParlayBay,” remarked Charlie Bruce, Head of Product at Decimal Data Services. “It’s fantastic to see our data develop into an innovative player-focused entertainment experience. 

“Decimal Data is thrilled to be joining the company’s growing list of clients. Good quality data is at the heart of all sports betting and we are confident that ParlayBay will benefit hugely from the fast, reliable cricket and kabaddi data we can provide.

“There are so many opportunities to utilise this type of information to further the commercial goals of our partners across sport and its associated industries.”