KKCG Group has confirmed the appointment of Pavel Turek as its Chief Officer of CSR and Brand, with primary responsibility for coordinating marketing and CSR operations.

Turek will work for both KKCG and its Sazka Group lottery brand, with the firm highlighting his knowledge of sports marketing as well as in ‘the monetisation of new areas of sport’.

The new hire currently serves as the CEO of Automobilist from 2019, a company which specialises in capturing past and present sporting moments, whilst holding 25 years experience in motorsports.

This time frame included 17 seasons with Formula One covering over 250 Grand Prix, working on several initiatives with the aim of strengthening motorsport marketing. In addition, he also held the position of Director of Coulthard | Doohan | Turek & Partners, focusing on sports marketing, promotion, event management and public relations.

“My main goal will be to create a concept where global and local brands coexist,” Turek remarked, commenting on his new appointment.

“I will also assist in the creation of the company’s corporate social responsibility. I am honoured to have been given the opportunity to work in Karel Komárek’s ambitious team.”

Outside of Formula One, Turek has worked on sponsorship programmes for other racing series such as Moto GP and WRC, whilst taking on the responsibility of Commercial Director of the Red Bull Air race between 2013 and 2018, focusing on sponsorship, television broadcasting and licencing.

Turek’s appointment comes as KKCG looks to expand its international presence, particularly that of its Sazka subsidiary, which is currently one of the participants in the fourth UK National Lottery licence competition via its Britain-facing Allwyn brand.

Karel Komárek, Founder of KKCG, said: “I know Pavel as a creative and experienced manager. I believe that thanks to his knowledge in the field of sport, he can bring new ideas to our group which will advance the public perception of our brands.

“To do this, we will not only rely on marketing, but also our projects in the field of corporate social responsibility. We are placing greater emphasis on these types of projects in all countries in which we operate.”

Komárek recently confirmed his interest in launching an Initial Public Offering (IPO) for the Sazka Group, with London touted as a possible listing location for the operator, whilst international investment firm Apollo Global Management is reportedly supportive of the plans.