PIN-UP Global is preparing a major rebrand that will see the holding company transform into the RedCore Business Group.

As per a company statement, RedCore will be a specialist iGaming technology provider with plans for global expansion that are already being developed.

The new entity will keep building up the PIN-UP Global legacy, offering products and services that cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies.

Those interested in RedCore and its services will be able to see the brand for the first time stand D185 during SBC Summit Lisbon, which runs from 16 to 18 September.

Marina Ilina, Group CEO, said: “Throughout our growth, it became clear that our potential goes far beyond a single industry. Currently, we bring together expertise and technology in various areas of digital business. 

“iGaming remains a part of our experience — but now it’s just one of the areas where we innovate and drive progress.”

PIN-UP is no stranger to adapting to changing times, a factor that likely contributed to its decision to embark on a rebrand.

SBC News has spoken with the company on numerous occasions to identify the evolving shifts in the iGaming market, and how a company – first started in 2016 with five people on board to become the global conglomerate that it is – manages to navigate them.

In an exclusive interview, Ilina said: “We do not just follow the changes, but try to anticipate them. Our specialists are experts in their fields, and our experience in iGaming enables us to forecast trends and be among the first to adapt to new regulatory requirements. All of our products comply with the high standards of the jurisdictions where they are distributed.”

“The foundation of PIN-UP Global’s success in solving complex tasks lies in the synergy of experienced teams, deep market understanding, and reliable tech solutions. We don’t just build individual products — we create integrated systems where each solution amplifies the effectiveness of the others,” added Nataliia Liepshieieva, CTO of PIN-UP Global.

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