This transformation reflects the company’s ambitious expansion beyond an iGaming-specialized holding company to a diversified technology business group whose brands create products in the fields of fintech, marketing technology, e-commerce, communications, and regulatory solutions. 

RedCore will present its brand portfolio for the first time at the SBC Summit on September 16–18 in Lisbon, where delegates and exhibition guests will be able to engage with teams from all brands of the business group.

From iGaming leader to diversified business group

The transformation into RedCore represents a logical development milestone: leveraging accumulated expertise in highly regulated markets and an established technology base allows the business group to effectively expand into new areas and drive innovation across diverse digital industries.

“As we grew, it became clear that our potential extends far beyond a single industry. Today, we combine expertise and technologies in various areas of digital business. Gambling remains part of our experience – but now it is only one of the areas where we develop and implement innovations,” comments Marina Ilina, CEO and founder of RedCore.

Strategic advantages for partners

RedCore partners gain access to proven technologies and ready-made infrastructure. The business group’s technology brands and technologies are already successfully operating in the CIS, Europe, Latin America, and Asia, allowing partners to significantly reduce costs for developing their own solutions, attracting traffic, technical support, and localization.

RedCore’s deep expertise in adapting technologies to local requirements, languages, and regulations enables partners to quickly enter new markets. 

RedCore’s technological expertise: from high-load platforms to innovative solutions

RedCore is based on a powerful technological foundation that covers a wide range of digital industries. As Nataliia Liepshieieva, CTO of RedCore, notes: “Our expertise covers the creation of scalable B2C platforms with high user engagement, developments in the field of fintech and payment solutions, as well as marketing and advertising products. We strive to create not just functional products, but tools that can redefine the approach to digital business.”

RedCore’s technology strategy places particular emphasis on financial solutions. “We see that current market solutions often do not meet the needs of large companies. That’s why we develop our own fintech tools focused on high speed, stability, and security. Our goal is not just to adapt to the market, but to stay ahead of it by creating solutions that the market needs right now,” explains Liepshieieva.

RedCore’s brand portfolio

Frogo: from internal development to a universal anti-fraud platform

Frogo is one of the most striking examples of the transformation of an internal tool into a full-fledged B2B product that is in demand in various industries.

As Volodymyr Todurov, CEO of Frogo and CAO of RedCore, emphasizes: “Frogo is an excellent example of how an internal holding product can become a successful B2B solution. Originally created for our needs in iGaming, the platform has transformed into a universal solution for combating fraud, which is now in demand in e-commerce, fintech, delivery, dating, and CRM systems.”

Frogo is an anti-fraud product developed by a team of experts that combines deep industry expertise and modern technology. The solution can be scaled to suit the needs of any business, from fintech to e-commerce, helping to reduce the workload on teams and support key departments.

It is a multi-level analysis system that tracks abnormal activity in real time, conducts detailed checks for signs of fraud, and identifies the root cause of the event. 

Communications Hub: A new generation communications management center

Communications Hub is a universal tool for managing digital channels: SMS, flash calls, messengers — all in one interface, centralised and handy.

Victoria Efimenko, CEO at Communications Hub: “Our solution is chosen not only in iGaming, but also in e-commerce, finance, trading, and marketing.”

The tool is suitable for different businesses – from iGaming to fintech and agencies. Integration is 75% faster than with standard solutions. The solution has no direct competitors – there are only partial analogs on the market, which makes this tool unique. 

Communications Hub increases message deliverability by 7–10% thanks to smart routing and saves up to 17% of messages through cascading delivery. It helps save money by eliminating duplicates and inactive numbers. The system is reliable as it reconfigures routes itself in case of failures. Transparent analytics allow to see all statistics in a single interface. The support team accompanies customers at every stage, from launch to daily operations.

Partner platforms and affiliate marketing

PIN-UP Partners, developed under the leadership of Alexander Riddick since 2016, provides high-quality and profitable traffic to the holding’s products and partners through the development of partner programs, media buying, and SEO. It is a direct advertiser of iGaming offers and a recognized leader in the international affiliate market.

Alex Riddick, CEO of PIN-UP Partners, notes: “Since the founding of PIN-UP Partners, we have strived to build not just a partner program, but a powerful structure that combines best practices in media buying, SEO, and partner relations. Thanks to a well-coordinated team and a clear strategy, we have managed to become a leader in the international affiliate market and a reliable direct advertiser in the iGaming segment. We continue to scale high-quality traffic and focus on bringing real value to our partners.”

Riddick’s Partners is a reliable bridge between advertisers and affiliates

Riddick’s Partners is a multi-vertical affiliate network with exclusive offers, founded by Alexander Riddick. The network brings together the best webmasters and advertisers, creating effective solutions for attracting high-quality traffic.

The team creates conditions where the interests of advertisers and affiliates coincide: the former receive transparent and scalable traffic, while the latter receive stable conditions and access to exclusive offers.

Riddick’s Partners’ work is based on an understanding of key business metrics, conversions, and the ability to build processes that not only attract traffic but also increase its effectiveness. Thanks to our expertise in media buying and flexible cooperation models, the Riddick’s Partners team has formed a sustainable system of interaction that helps partners grow faster.

According to Misha Takhtaulov, Head of Affiliates at Riddick’s Partners: “Riddick’s Partners is about balancing interests. We focus on ensuring that advertisers see predictable results and webmasters appreciate transparency and support. It is this approach that makes the partnership truly long-term.”

mr.Booster is a full-cycle marketing agency and AdTech provider offering a full range of digital services: from creative production, performance marketing, and media advertising to retargeting, SEO, brand protection, and strategic consulting. 

The agency is developing its own AdTech platform, which provides clients with complete transparency, control, and real-time analytics.

Today, mr.Booster launches large-scale campaigns with a monthly reach of over 10 billion impressions on premium digital platforms, serving clients from highly competitive industries, from iGaming and FinTech to eCommerce.

Leonid Pudov, CEO of mr.Booster, notes: “We built mr.Booster as a comprehensive marketing infrastructure where everything, from strategy and creative development to traffic purchasing and SEO, works as a single, coordinated mechanism. Based on our expertise and practical experience, we understood that brands need not a contractor, but a technology partner capable of scaling results. That is why we invested in our own platform, strengthened our team, and built processes that make marketing transparent, manageable, and focused on business goals.”

Investment division and innovation support

RedCore has its own investment division focused on launching and developing new digital businesses. The business group invests in technology projects in the areas of iGaming, MarTech, FinTech, Web3, AI/ML, and technology analytics. 

“We go beyond traditional financing, giving each project access to our expertise, operational support, and the necessary infrastructure of the group. Our mission is to provide comprehensive support for innovative projects, enabling the transformation of unique products into successful businesses. 

We assist with strategic planning, effective business model validation, legal and financial support, and broad technical expertise. We often become the company’s main client, which gives it significant long-term support and momentum for business scaling. This approach allows promising teams to move through critical growth stages faster and establish themselves in the market,” notes Ihor Denysov, COO Investments.

A team of top professionals as the foundation for success

As the business grows, so does the team — RedCore continues to bring together top professionals who create market-leading products. In 2024 alone, the number of brand specialists now collaborating with RedCore increased by 58% to more than 4,500 specialists.

According to Oksana Izmailova, Chief Human Resources Officer, the main function of HR is to help the business grow and scale. And, of course, such rapid growth constantly opens up new career opportunities for specialists. 

“Our team is focused on developing a strong employer brand, attracting talent, and creating a positive experience for specialists. We offer not just jobs, but the opportunity to participate in the creation of large-scale products and technological solutions that influence the development of digital industries. Our main principle is to create trends, not follow them. And I think that our performance confirms that we are moving in the right direction,” says Izmailova.

As a consequence of this approach, the brand has twice been named “Best Employer of the Year”.

Looking ahead

RedCore’s ambitious development plans reflect its strategic vision of leadership in digital transformation. The business group aims to set new standards in key technology areas and build long-term partnerships with companies seeking to scale up and enter new markets.

“In five years, we see ourselves as a reliable technology partner for companies in the field of digital transformation. We strive to be not just a solution provider, but a strategic ally for companies that are scaling up and entering new markets,” shares Marina Ilina, CEO and founder of RedCore.

RedCore’s philosophy is to transform approaches to digital business development. The business group demonstrates that a successful digital company revolves around a combination of deep expertise, adaptive technologies, and the rapid implementation of the right solutions.