PlayOJO has launched ‘Madame OJO’, the new global advertising campaign of the fair-play online casino operator.

The campaign has been developed by London advertising agency McCann Demand and sees PlayOJO debut Madame OJO, a ‘fabulous and larger than life character’ to help promote its online casino and bingo products. 

The launch of Madame OJO further sees the online casino adopt the new slogan of “PlayOJO… Feel the Fun”.

The firm’s new promotion launches initially in the UK on TV and digital networks,  with further roll-outs planned across European markets beginning with Spain.

Founded in 2017 by Maple Marketing, PlayOJO was launched as igaming’s first fair-play and transparent online casino brand. 

Peter Bennett, Global Head of Brand, said: “PlayOJO is a destination – a place where players come to have fun, be entertained and hopefully win some money.

“We want PlayOJO to become the brand famous for making the player experience as fun as possible, for doing more of the stuff we know players love.

“This includes things like wagering free bonuses, having thousands of slots, live casino and bingo games, giving money back on every bet and having restriction-free winnings, and removing all the things that get in the way of them feeling good like fake bonuses, shifty small print and minimum withdrawals.

“We are really excited about the new creative platform and look forward to rolling it out across the markets and updating it on a regular basis to keep our messaging fresh.”