DATA.BET has teamed up with Pragmatic Play to boost the latter’s latest esports betting product.

Supplied with esports content from DATA.BET, the Pragmatic Play Sports can now offer bettors a wide range of esports events with competitive odds, coupled with official data and low-latency streaming technology.

DATA.BET’s catalogue features more than 30 esports disciplines, which include highly popular games like Counter-Strike, Dota 2, EA Sports FC, Valorant, and League of Legends, with a planned rollout of additional offers throughout 2026.

Otto Bonning, Head of Sales at DATA.BET, commented: “This is a long-term alignment where we will grow in the esports space together and deliver a strong, revenue-generating product to Pragmatic Play Sports and their clients.

“We are eager to collaborate with such a forward-looking team and continue delivering tools that help drive global growth. For DATA.BET, the project reinforces its strategy of delivering modular, scalable integrations to global leading partners.”

Both companies emphasised that their collaboration ensures a seamless integration of the most popular esports disciplines to reflect a shift in the interests of both operators and customers.

Gareth Crook, SVP of Sports at Pragmatic Play, added: “We’re delighted to expand our new esports product in conjunction with DATA.BET. This partnership delivers a complete esports solution powered by official data, giving operators reliable pricing and extensive event and market uptime. 

“Esports is one of the fastest-growing global betting verticals, and this launch reinforces our commitment to an official-data approach while adding a truly dynamic new product to our already extensive portfolio.”

A report from 2024 by ResearchAndMarkets.com highlighted that the global esports betting market was valued at $11.2bn in that year – up from the $10bn the year prior.

Market forecasts suggest that the market will continue to grow, reaching the space of $18bn by 2028. According to the report, some of the key drivers behind this development are the younger generation of bettors, the entry of esports into the mainstream, and growing investments within the esports ecosystem.

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