QuinnCasino has entered a collaboration to become Dundee United‘s principal partner and will appear on the front of the kit for the 2022/23 football season.

Benefitting from advertising across a number of ‘key touch points’ at Tannadice, the online gambling company will have branding on the men’s first team home and away shirts.

“We are delighted that QuinnCasino is becoming a principal partner with Dundee United,” said QuinnBet Managing Director, Stephen Kelly. “Dundee United have a great history and tradition and have returned to the European football stage for the first time in a decade.”

“Like Dundee United, we have big ambitions. Our brands QuinnBet and QuinnCasino are enjoying great support in Scotland, and we are excited to be a part of Dundee United’s journey for the season ahead.

“We are also very keen to work with Dundee United Community Trust promoting wellbeing, education and awareness around gambling. We take our social responsibilities seriously and have recently been awarded the independent Safer Gambling Standard from GamCare.”

Founded in 2017, QuinnBet is the online casino wing of QuinnBet, and has worked previously with newly-promoted English Premier League club AFC Bournemouth and is also a sponsor of Hibernian.

The season-long agreement also sees the firm support the work of the Community Sports Trust in a bid to continue promoting education and awareness around responsible gambling. Supporters will also have an opportunity to win match tickets and signed merchandise from the new partner.

Dundee United Head of Commercial & Sponsorship, Elliot Shaw, added: “We are delighted to secure a lucrative agreement with QuinnCasino for season 2022/23. 

“We are the first club in Scotland to secure a major agreement with QuinnCasino and we feel there will be significant benefits for Dundee United and the wider community from this sponsorship.

“QuinnCasino has expressed a clear desire to work closely with the Dundee United family and we look forward to welcoming them on board.”