The Jockey Club’s former leadership duo of Simon Bazalgette and Paul Fisher has joined Sweet Nexus, a start-up aiming to disrupt the commercialisation of live rights and IPS for sports, entertainment and music industry stakeholders.   

Global Venue Services (GVC), an investment advisory supporting the venture capital phase of Sweet Nexus, disclosed that Fisher had accepted the position of Sweet Nexus CEO, supported by Bazalgette as company chairman.

Founded in 2020 by music industry figurehead Martin Heath, Sweet Nexus aims to develop the most comprehensive technology solution to help live sports, music and entertainment stakeholders commercialise their live IPs, content and data into digital assets.

Sweet Nexus will serve as the lead technology platform for a trio of divisions: Sweet Sports, Sweet Music and Sweet Brands targeting commercial opportunities across the diverse make-up of the entertainment sector.

Taking the role of CEO, Fisher was Chief Executive and Managing Director of Jockey Club Racecourses until February 2020 and helped the racecourse diversify its commercial activities, launching the Jockey Club Live entertainment events and the operator’s Rewards4Racing programme.

A sports and entertainment figurehead, Bazalgette is the former Chairman of Jockey Club (2008-2019) and Executive Chairman for Racecourse Media Group that modernised the management of media rights of more than 30 racecourse businesses and now generates more than £100m per annum. 

“Sweet Nexus is a pioneer in advancing technology beyond the current reliance on cookies and social media, and instead focuses on peer-to-peer networks in which the fans are also stakeholders, retain control of their personal data and share in the benefits of the network they help to create,” commented Bazalgette 

 “We believe that sports and entertainment stars and consumer brands will see huge opportunities in the technology platform offered by Sweet Nexus as will the next round of investors in the business, and we’re excited that GVS will be part of developing the on-going growth of Sweet Nexus.”