Setka Cup doubles event coverage in 2021

The number of sports matches featured in the Setka Cup, which is powered by BETER, has doubled throughout 2021 despite the return of physical sporting events. 

Between January and June, the number of sports events covered by the Setka Cup reached 42,281 – almost double the 22,500 recorded in the first six months of 2020.

Alex Lobov, BETER’s Chief Product Officer, said: “BETER continues increasing the amount of fast sports content. And we do our best to ensure that our clients get 24/7/365 available products that allow sportsbooks to fill free airtime and count on predictable margins. 

“That’s why we offer a large number of events and broadcast up to 10 matches simultaneously. All of our players and matches have comprehensive stats.  

“We suppose that major events can boost fans’ and bettors’ interest in commercial sports tournaments. The Setka Cup is a good case in point. The platform held a significant number of events even during the Euro 2020 and other big sporting events in June.”

The total number of competitors in Setka Cup events rose by 20% since January 2021, with the tournament now boasting 780 active players, and 600 regularly competing in table tennis tournaments in Ukraine and the Czech Republic.

The Ukrainian Table Tennis Federation has 1,868 active players; one in three of these registered athletes is a participant in Seka Cup’s tournaments. 

The growth of the Setka Cup, Lobov noted, has partly been driven by its development within the European Union. Since the start of the year, the Setka Cup secured a strategic partnership with the Prague Table Tennis Association, enabling the tournament to raise its visibility on an international stage.

Lobov added: “We are constantly working to improve and expand our product portfolio. We have a great team of 50+ operational specialists who are responsible for launching new sports as well as providing technical equipment and supporting fair play. 

“This year 2×2 beach volleyball tournaments have successfully passed the trial period. During this process we verified all the key metrics, focused on technical aspects, and tested an ability to keep an efficient, 24/7 schedule and ranking systems. Beach volleyball proves its profitability and effectiveness.”

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