Genius Sports has appointed Sir Hugh Robertson, Former UK Minister for Sport and the London Olympics, as an Advisor for the company with immediate effect. 

The sports data and technology company highlighted Robertson as having a ‘wealth of experience’ which he will bring to the company’s newly formed Business Advisory Council to help identify strategic development opportunities. 

Mark Locke, CEO of Genius Sports, said: “We are thrilled with the appointment of Sir Hugh. For over twenty years, he has worked tirelessly for British sport and brings extensive commercial and stakeholder expertise to help drive the health and future growth of our company.”

Now looking to strengthen the firm’s governance, Robertson previously spent 10 years in the Household Cavalry, and worked with Schroders before becoming the MP for Faversham and Mid Kent in 2001.

Since leaving politics in 2015, the new hire has worked for Falcon Associates and currently Chairs Camelot, the operator of the National Lottery since 2018 and the British Olympic Association.

On his new position, Robertson stated: “I am delighted to be taking on this new role at Genius Sports and look forward to working with the management team to build a company that is at the forefront of sports data and technology. 

“Now more than ever, the capture, analysis and commercialisation of live sports data is a key growth driver for broadcast, media and regulated betting sectors. 

“Furthermore, I hope that my independence, global experience and commercial expertise will help Genius Sports make the most of this exciting new opportunity.”