SIS announces senior internal promotions to accelerate product portfolio  

Sports Information Services (SIS) has reorganised its senior management team, as part of its ongoing diversification and international growth strategy.  

The supplier of 24/7 live betting services has confirmed the promotion of Head of Trading, Adam Conway, to the newly formed role of Head of Competitive Gaming.

A 20-year trading specialist, Conway will be charged with overseeing the full operation of SIS Competitive Gaming – built specifically for sportsbooks, allowing bettors to watch and bet on live broadcasts of head-to-head events between skilled gamers on popular esports titles such as CS:GO as well as Ebasketball and Esoccer.

As a result of Conway’s new role, SIS has further promoted Racing Trading Manager, Aiden Tracey, to serve as new Head of Racing Trading.

Tracey’s new remit will be to continue the development of SIS’ trading offering, which provides the most comprehensive range of markets and prices for horse and greyhound racing globally, whilst also overseeing risk management for operators of all sizes.

Tracey has spent the past five years with SIS, starting out as lead Horse Racing Trader and he was previously at Sporting Index for eight years. In his new role with SIS, he will oversee a racing trading offering that currently provides over 100,000 betting opportunities per year, along with 20+ derivative markets per race.

The new appointments will help continue to drive the growth in SIS’ broadening product offer with sportsbook operators internationally, as it continues to develop and enhance a range of round-the-clock betting opportunities regardless of time zone.

Conleth Byrne, Product Director at SIS, said: “These new appointments serve to further strengthen our Trading and Competitive Gaming products, which are proving to be very popular with an increasing number of operator partners internationally.

“The expertise and knowledge that both Adam and Aiden bring to their respective roles will provide both SIS and our partners with major benefits as we continue to grow.”

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