Sports Information Services (SIS) has agreed to make its Competitive Gaming product available to MaxBet, enabling the Serbia-based operator to deliver live esports betting opportunities for its customers.

Through SIS Competitive Gaming, MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers.

Anze Gantar, Digital Sales Manager at SIS, commented: “We’re very pleased with how SIS Competitive Gaming has delivered such strong engagement and margin returns for MaxBet in its opening few months of operations. 

“The product has proven to be a valuable addition for sportsbooks, and the success to date is testament once more to the quality and integrity that has been built into SIS Competitive Gaming from inception.”

In addition, bettors will be able to access live streamed pictures, commentary, on-screen graphics with betting triggers and data plus “an extensive range of esports markets and prices for approximately 40,000 live events a year”

SIS noted that it has “twice doubled” the output of content available through its Competitive Gaming since its initial launch with bet365 “following strong customer demand”.

“Launching with SIS has proven to be a great success,” added Darko Zivanov, Group CEO at MaxBet. “Our customer base across the Balkans has thoroughly enjoyed the exciting esports experience and live betting opportunities available through SIS Competitive Gaming.

“We are very confident that they will continue to enjoy the esports betting experience, helping us to further boost engagement and drive profitable revenues in the process.”