Soft2Bet has confirmed the appointment of Gilad Naim as new Chief Commercial Officer (CCO) of the igaming platform and operator software solutions provider.

A seasoned commercial executive, Naim joins Soft2Bet’s senior leadership team from Nasdaq Nordic online gambling software developer Aspire Global, where he served as Director of Operations and in additional product-related leadership roles. 

Taking on the remit of CCO, Naim will spearhead Soft2Bet’s commercial expansion of its core platform and business solution services to new and existing customers.

Soft2Bet CEO Boris Chalkin welcomed Naim as a key hire to “better incorporate and establish these strategies, stimulate growth, and set up new business prospects.

“We are pleased to welcome Gilad Naim as our CCO. The substantial experience he has in commercial leadership is essential for our growth strategy, and it will help pinpoint further opportunities that correspond with our global objectives.”

Updating stakeholders, Soft2Bet underlined Naim’s proven credentials, who has worked across all major components of online gambling’s value chain including product management, risk assessment, commercial development and payment processing.

Gilad Naim, CCO at Soft2Bet, commented: “This is a fantastic time to be joining Soft2Bet, one of the fastest-growing companies in the industry. The company truly is a technology-driven company with an outstanding product.

“The market is transforming rapidly, and clients’ expectations are rising. I see tremendous opportunities to develop in key sectors globally, and I am delighted to be a part of the team.”